Sustainability is extremely important nowadays in every industry including the sports. It is a business approach to creating long-term value by taking into consideration how a given organization operates in three spheres mainly the ecological, the social and economic environment.
For a sport club, like any other company, sustainability is crucial and has to be an integral part of the management strategy, regardless of its size and discipline. Since sponsors are becoming extremely careful about their image and fans very demanding, sport clubs need to leverage on a good sustainality policy to attract more funds and fans and increase their overall reputation.
As we have already mentioned, sustainability encompasses three major fields: the environment, the governance and the community. However, GLASS emphasizes also on the ethical part separately from the governance. Since professional sport today is facing many challenges namely corruption, match-fixing, conflict of interest among agents, doping, etc., we thought it was important to deal specifically with this area by assessing clubs strategy in regards to this concern.
Typically, GLASS will assess your club’s environmental policy (if you own or rent green building, or stadium; if you manage your waste or you use renewable energy or not). Regarding the society we check how you engage with your fans? If you invest in your community by having a youth academy or if you promote diversity and inclusion for instance. The governance aspect analyses how efficient and transparent is your management, if you respect players rights, etc., while the ethical part will look if you have policies to avoid conflict of interest, doping, etc.
A SMART club according to GLASS is a club that put first human at the center, which is resolutely engaged in the attainment of the Sustainable Development Goals (SDGs) and which is motivated to achieve the following attributes: Sustainable, Modern, Ambitious, Responsible and Transparent.
GLASS nurtures international sport leadership, providing a network for the sharing of information, issues and ideas among sports club leaders, scholars, fans, international organizations and sponsors. Besides, being part of GLASS shows your club is resolutely SMART. For information on membership benefits, please visit the Why becoming a member? page.
If you are joining GLASS for the first time, please follow the application guide on the how to become a member page.
If you are renewing your GLASS membership, please send your email inquiry to email@example.com
GLASS members are typically sports clubs amateurs or professional from a variety of sports such as football, basketball, handball, hokey, polo, etc.; a complete list of sport discipline can be found on the on the join us page
GLASS is a nonprofit organization and your fees help cover administration and other related costs. Members at GLASS pay an annual membership fee, which licenses them to use intellectual property like the GLASS logo and also enjoy other benefits. This fee starts as low as CHF 1000 for professional clubs and scales with revenue. Amateur clubs however have a flat rate of CHF 500. You can see the full pricing schedule when filling out the registration form.
Fees can be pay via bank transfer or through credit/debit card since we accept the widely used ones.
The annual GLASS membership fees are calculated on a 12-month rolling basis from the first of the month that your registration is approved.
No, GLASS membership cannot be canceled or refunded.
Immediately after your register has been submitted and accepted, allow us couple of days after payment so that we proceed with verification and a confirmation mail will be sent to you.